31 Mar 2023
School of Management Studies, SRUJANA – Marketing Club has organized the event AVINYA – Explore to Innovate on Friday, the 31st of March 2023. The event was conducted from 1:30 PM – 4:30 PM with the presence of Director, School of Management Studies, Dr. Nitu Ghosh and was attended by 7 teams, comprising of 3 members each. The participants were from the School of Commerce and the School of Management t Studies The program was organized by the SRUJANA (Marketing Club) Members - Prof. Manjunath V S and Dr. Madhavi Kappagantula, lead by Prof. Anitha Kumari B, the Vertical Head – Alumni, Clubs & Forums
ABOUT THE PROGRAM:
The event started with the welcome note by Prof Manjunath followed by the Director’s address to the participants. The event was named ‘AVINYA’ which stands for innovation. The objective of the event was to engage the students in preparing the competitive analysis of the selected companies (given beforehand) and to develop diversification strategies for such companies. Each team was given a well-known organization to work on. The participants gave a very insightful presentation on diversification strategies.
The competition was judged by Dr. Madhavi Kappagantula, and Prof. Prakash Borah. The student coordinators of the event were Ms. Janani and Ms. Advita of IV BBA Honors. The presentations were held in the digital classroom.
Report on AVINYA- Explore to Innovate
