IIC Webinar session Series with Dr. Preet Deep Singh

IIC Webinar session Series with Dr. Preet Deep Singh, AVP, Invest India
Number of Participants: 71
Date: 20th May 2020
Time: 03:00 PM
Organizer: MHRD, AICTE
E – Session Title: Use of Market Data and Application of Marketing Research Tools and Methodology - Increasing Chances of Survivality of Innovation and Venture -Advance Level
Theme: Entrepreneurship Development
Objectives:
* Actually applying data and market research for survival
* B2B and B2C case studies
Students & Faculty of REVA University, Bangalore attended the IIC Webinar Session with Dr. Preet Deep Singh, AVP, Invest India on 20thth May 2020 03:00 PM
In this talk series Dr. Preet Deep Singh, AVP, Invest India discussed the following points:
* Also Explained Understanding Role and Application of Marketing Research at Idea to Start up Stage. Also explained the marketing strategy for the early stage startup companies.
* What are all segmentation are there in Market Research, Segmentation Marketing Positioning (STP). Also explained all the type of segmentation process.
* All the startups requested to start the product innovation in B2C sectors and need to avoid B2G for startup companies ( Types Like, B2B, B2C, B2G).