Mass communication studies are increasingly significant in today's interconnected and fast-paced world. People consume media constantly, from news to social media but understanding how media influences opinions, behaviors, and culture is crucial. Media literacy has gained immense significance in recent times as it teaches essential skills for navigating online spaces, understanding algorithms, and recognising misinformation. Mass communication also plays a key role in educating the public and fostering informed citizens, essential for a functioning democracy ensuring diverse voices and opinions are heard. Mass communication studies contribute to improving health literacy and encouraging healthy behaviours. In times of crisis, such as natural disasters or political upheavals, effective crisis communication again becomes vital for managing public response and disseminating accurate information.
In an era where information is power, mastering the art of communication is more important than ever. REVA University's Department of Journalism and Mass Communication is your gateway to a dynamic and rewarding career in the media and entertainment industry.
Why Choose the Department of Journalism and Mass Communication at REVA University?
- Cutting-Edge Curriculum: Our programmes keep pace with the rapidly evolving media landscape, offering hands-on experience in print, broadcast, filmmaking, digital media, visual communication, public relations, and corporate communication. The industry-benchmarked curriculum aligns with contemporary media trends like AI, UX/UI, data journalism, and animation. The undergraduate programme in journalism and political science explores geopolitics, international relations, and communication.
- Experienced Faculty: Learn from industry veterans and academic experts who bring a wealth of real-world experience into the classroom. Our faculty is dedicated to mentoring and guiding you throughout your academic journey.
- State-of-the-Art Facilities: The Department of Journalism and Mass Communication features an advanced Media Center with a Multi-Camera Recording Studio, Production Control Unit, Radio Program Production Section, and Video Editing Lab, offering an immersive creative learning environment.
- Industry Connections: We have strong ties and MOUs with leading media organizations, and IT industries providing you with ample internship and networking opportunities. Our industry partnerships ensure that you gain practical experience and build a professional network before you graduate.
- Holistic Development: At REVA, we believe in nurturing well-rounded individuals. Our programme includes soft skills training, leadership development, and opportunities to participate in national and international conferences, skill development programmes, workshops, industry visits, and iconic events like the Li & LE International Student Film Festival.
- Career Support: Our placement and career development cell connects you with top media employers like Deccan Herald, Indian Express, The Hindu, Edelman, Star Sports, and PTI, offering career guidance, resume workshops, and interview preparation.
Programme Highlights
Bachelor of Arts in Journalism and Mass Communication
The B.A. in Journalism and Mass Communication at REVA University is a three-year undergraduate programme tailored to meet global industry demands in evolving careers. Mass Communication has transformed significantly with advancements in virtual reality, artificial intelligence, and big data. At REVA University, students in this programme are trained to navigate the dynamic media landscape. The six-semester curriculum includes contemporary courses like Corporate Social Responsibility, Media Literacy, Digital Media Marketing, Data Journalism, and Animation. The programme offers a comprehensive understanding of the theoretical and technological aspects of media production. In the final year, internship opportunities provide students with real-world industry experience. Graduates will be well-equipped to pursue careers as news reporters, videographers, photographers, graphic designers, PR professionals, and filmmakers. This programme ensures that students are prepared to excel in various roles within the media sector.
Bachelor of Arts in Political Science, Economics and Journalism
The BA Political Science, Economics and Journalism is a three-year programme designed to tackle political polarization and economic volatility in today's society. This programme aims to develop politically aware citizens ready to contribute to journalism, civil services, and politics, and to devise strategies for shaping the country's economy. It includes skill development programs and workshops on political communication, photography, copywriting, political speech writing, election awareness campaigns, mock parliament sessions, and international relations. Students will gain political insights through internships with political parties, action committees, civic groups, and NGOs. The programme also involves extension and outreach activities like street plays, educative programs, and NGO visits, alongside industrial visits to places like the High Court, Press Clubs, State Legislative House Vidhana Soudha, and Gram Panchayats. The programme also provides exposure to the various aspects of the economics domain ranging from budget analysis and, the Indian Economy to International economics. Additionally, students will be prepared for competitive exams in banking and government sectors, with special workshops for UPSC preparation, helping them aspire to leadership roles and civil services to aid in national administration.
Master of Arts in Journalism and Mass Communication with specializations in Digital Media and Film Making & Advertising and Corporate Communication
The M.A. in Journalism and Mass Communication with two specializations in Digital Media and Filmmaking and Advertising and Corporate Communication is a two-year postgraduate degree designed to equip students with essential skills for success in the media and entertainment industry. The programme with specialization in Digital Media and Filmmaking covers various aspects of filmmaking, including direction, cinematography, scriptwriting, audio/video editing, and marketing. It also delves into digital media production, emphasizing interactive media content creation, multimedia production, social media management, and digital marketing. Students will have opportunities to conceptualize short films for new media and gain insights into financing, sales, and distribution of content.
The Advertising and Corporate Communication specialization in the discipline also provides a comprehensive understanding of the domain, helping students develop skills for careers in communications, advertising, marketing, PR, and media agencies. Students will learn to create advertisements for print, electronic, radio, and digital media, enhancing their creative and tactical thinking abilities. In public relations, students will be trained in drafting press releases, holding press conferences, and organizing events. The course also focuses on enhancing research skills, covering quantitative and qualitative market research, communication planning research, and content analysis. Students will gain field exposure by participating in events like international film festivals and corporate events. Internships in advertising firms, event management companies, corporate communication roles in MNCs, and PR and digital marketing agencies will prepare students for highly-paid jobs.