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B.A. - Journalism Mass Communication(B.A. JMC)

Course Duration

6 Semesters
(3 years)

Eligibility Criteria

Pass in PUC / 10+2 of any recognised Board / Council or any other qualification recognised as equivalent thereto.


B.A. in Journalism and Mass Communication at REVA University is a three-year undergraduate programme designed to meet the current global industry requirements of the evolving careers. Mass Communication has metamorphosed in the last one decade with the latest additions in digital spaces such as virtual reality, artificial intelligence and big data. Hence at REVA University, the students with BA in Journalism and Mass Communication will be trained to work in the continuously evolving eco-systems of media conglomerates.

The main objective of the course is to create talented resources that can become a boon to the industry as soon as they graduate. In order to achieve this, the curriculum has been designed to provide excellent hands on training to the students.  For these reasons, the six semester course is a custom-made curriculum that has incorporated many new age learning courses such as: Corporate Social Responsibility, Media Literacy, Digital Media Marketing, Data Journalism and Animation. The program will also provide exposure to the students to a realistic, theoretical and technological know-how involved in various stages of all kinds of media production. All the programs are designed to make them highly industry oriented.

To add industry exposure, this course is supplemented with expert lectures, industry and field visits where students will get a good understanding of the various industry verticals. In order to facilitate practical learning, the University offers the state of the art “Media Centre” equipped with video and audio editing, voice recording and a computer lab with latest digital software’s.

As a cherry placed on top of the pudding, the highly qualified and dedicated faculty will ensure quality education and good guidance for all the students. The internship opportunities offered in the final year of the programme, will give the students an insight of the working culture. A mass communication student will be efficiently trained to become a notable news reporter, videographer, photographer, graphic designer, PR professional and film maker.

What Will I Experience?

Gain understanding of core disciplines associated with journalism and mass communication.  Gather proficiency and eligibility to pursue higher studies in any of the branches of studies. Learn various digital software’s, tools and acquire research abilities to become young leaders in the field of mass communication.  Acquire good placement opportunities and career support with the help of experienced faculty members and the placement team.

Academic Objectives

The aim of the programme is to create graduates with digital, technical and research abilities to work in the newspapers, electronic media, films and other mass communication industries.

Course Curriculum

01Contemporary Trends in Mass Media

02Reporting and Editing

03Lab Journal Production

04Visual Communication (Theory)

05Visual Communication (Practical)

06Social Media Storytelling (Theory)

  • Brand Ecology (Theory)

07Social Media Storytelling (Practical)

  • Brand Ecology (Practical)

08SEC1 (Digital Humanities & Artificial Intelligence)

09SEC1-Digital Humanities and Artificial Intelligence Lab

10Communicative English – I

11Language – II: Kannada - I

  • Language – II: Hindi - I
  • Language – II: Additional English - I

01Science Communication

02Multimedia Production (Theory)

03Multimedia Production (Practical)

04Broadcast Journalism (Theory)

05Broadcast Journalism (Practical)

06Audio-video Editing

07Lab- Audio-video Editing

08Communicative English – II

09Language – II: Kannada - II

  • Language – II: Hindi - II
  • Language – II: Additional English - II

08Tree Plantation in Tropical Region: Benefits and Strategic Planning

01Corporate Communication

02Photography Techniques (Theory)

03Photography Techniques (Practical)

04Principles of Advertising (Theory)

05Principles of Advertising (Practical)

06Business Journalism

  • Media and Human Rights

07Digital Composition

  • Digital Composition Lab

08Language – II: Kannada - III

  • Language – II: Hindi - III
  • Language – II: Additional English - III

09Environmental Science

01Media Laws and Ethics

02UI and UX (Theory)

03UI and UX (Practical)

04Documentary Production (Theory)

05Documentary Production (Practical)

06Leadership Essentials (Economics)

07Language II: Kannada - IV

  • Language II: Hindi - IV
  • Language II: Additional English - IV

08Indian Constitution and Human Rights

09Yoga/ Health and Wellness

01Digital Humanities and Cyber Culture

022D Animation (Theory)

032D Animation (Practical)

04Event Management (Theory)

05Event Management (Practical)

06Sports Communication

  • Media, Society and Culture

07Consumer Psychology

08Soft Skills Training

01Introduction to Media Psychology

02Peace and Conflict Studies

03Film Appreciation (Theory)

04Film Appreciation (Practical)

05Integrated Marketing Communication

06Social Media Marketing

07Lab- Social Media Marketing

08Internship/ Research Project

01Media Research

02Mass Communication Theories

03Entrepreneurship in Media

04Feature and Magazine Writing (Theory)

  • Content Creation for the Web (Theory)

05Feature and Magazine Writing (Practical)

  • Content Creation for the Web (Practical)

06Data Journalism

  • Corporate Social Responsibility

07Research Paper Writing (Journalism)

01Media and Globalization

02Development Communication

03Digital Media Marketing (Theory)

04Digital Media Marketing (Practical)

  • Political Economy of Media

05Subaltern Narratives in Media

06Major Research Project

Programme Educational Objectives (PEOs)

After few years of graduation, the graduates of B.A. Journalism and Mass Communication will be able to:


Step into Higher Education and take up research in Universities at national and global level.


Become a team member in Public, Private, Corporate and Government Sector as techno managers, academicians, administrator or entrepreneurs, investigative agencies with efficient Communication and ethics.


Set up own enterprise and communicate with customers proficiently and adapt life skills for enhancing Business.

Programme Outcomes (POs)

After successful completion of the program, the graduates the graduates of B.A. Journalism and Mass Communication will be able to:

PO 1

Disciplinary knowledge: Demonstrate comprehensive knowledge and in understanding Journalism and Mass Communication study.

PO 2

Reasoning: Analyze, interpret and draw conclusions from evidence and experiences from an open-minded and reasoned perspective.

PO 3

Problem solving: Extrapolate and apply their competencies to solve different kinds of non-familiar problems and apply one’s learning to real life situations using curriculum content knowledge.

PO 4

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

PO 5

Research-related skills: Be inquisitive with a sense of inquiry and capability for asking relevant/appropriate questions, and articulating; Ability to recognize cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyze, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation

PO 6

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO 7

Cooperation/Team work: Work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

PO 8

Communication Skills: Express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups

PO 9

Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Specific Outcomes

On successful completion of the program, the graduates of B.A. Journalism and Mass Communication will be able to:

  • PSO1: Demonstrate the knowledge in Journalism and Mass Communication.
  • PSO2: Analyze and apply skills in Journalism with effective communication by understanding the psychology of the people.
  • PSO3: Use different techniques to gather information in Journalism and report effectively.

Career Opportunities

  • Print Media profiles like correspondents, editors, copy-editor, and photojournalists.
  • Television Industry Professionals such as scriptwriters, video editors, 3D designers, graphics, and animation creators.
  • Journalist
  • Radio jockey (RJ)
  • Public Relations Professional
  • Corporate Communication Professional
  • Digital Marketing Expert
  • Social Media Executive
  • Content Creator/ Developer/Analyst
  • Advertising Professional
  • Creative Designers
  • Broadcasting and Production
  • Broadcasting and Production sectors like Filmmaker, Cinematographer, Screenwriter, and Art Director
  • Event Managers
  • Market researcher
  • Media officers for government organizations and NGOs
  • Indian / SAARC Nationals₹ 1000
  • NRI Fee₹ 2000
  • Foreign NationalsUS$ 50