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BA in Journalism and Mass Communication(B.A. JMC)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

Pass in PUC / 10+2 of any recognized Board / Council or any other qualification recognized as equivalent there to

Overview

B.A. in Journalism and Mass Communication is a three-year undergraduate course designed to offer comprehensive fundamental training in ten different fields of Mass Communication and various fields in Journalism.

Journalism has undergone massive changes in the past few decades and students of BA in Journalism and Mass Communication will be trained to work in the ever-changing, dynamic environments of media organisations.

With internship opportunity in the final-year of the programme, students will gain hands-on learning experience.

Course Curriculum

01

  • Environmental Science

02

  • Communicative English – I

03

  • Language – II: Kannada-I

04

  • Language – II: Additional English-I

05

  • History of Journalism

06

  • Introduction to Communication

07

  • Reporting and Editing

08

  • Computer Fundamentals

09

  • Journalism Practical – I

01

  • Indian Constitution and Human Rights

02

  • Communicative English – II

03

  • Language – II: Kannada-II

04

  • Language – II: Hindi-II

05

  • Language – II: Additional English-II

06

  • Mass Communication Theories

07

  • Online Journalism

08

  • Introduction to AV Media

09

  • Communication in Peace and Conflict Management

10

  • Contemporary Politics & Challenges 0f Globalization

11

  • Journalism Practical – II

12

  • MOOC - I

01

  • Language – II: Kannada-III

02

  • Language – II: Hindi-III

03

  • Language – II: Additional English-III

04

  • Advertising

05

  • Public Relations

06

  • Photography Techniques

07

  • Business Journalism

08

  • Political Communication

09

  • Media and Human Rights

10

  • Media and Gender

11

  • Journalism Practical - III

12

  • Open Elective

01

  • Language II: Kannada-IV

02

  • Language II: Hindi-IV

03

  • Language II: Additional English-IV

04

  • Media Laws

05

  • Basics of Visual Communication

06

  • Fundamentals of Media Research

07

  • Feature and Magazine Writing

08

  • Documentary Production

09

  • Journalism Practical – IV (Feature and Magazine Writing Lab)

10

  • Journalism Practical – IV (Documentary Production Lab)

11

  • Event Management

12

  • Creative Advertisement Design

13

  • Journalism Practical – V (Event Management Lab)

14

  • Journalism Practical – V (Creative Advertising Design Lab)

01

  • Digital Media Marketing

02

  • Film Appreciation

03

  • Corporate Governance and Entrepreneurship

04

  • Data Journalism

05

  • Brand Communication

06

  • Journalism Practical – VI (Data Journalism Lab)

07

  • Journalism Practical – VI (Brand Communication Lab

08

  • News Production Techniques

09

  • Corporate Social Responsibility

10

  • Journalism Practical – VII (News Production Techniques Lab)

11

  • Journalism Practical – VII (Corporate Social Responsibility Lab)

12

  • Skill Development Course – I (Non-credit Mandatory Course)

01

  • International Communication

02

  • Environmental Communication

03

  • Development Communication

04

  • Media Criticism

05

  • Journalism Practical – VIII (Development Communication Lab)

06

  • Journalism Practical – VIII (Media Criticism Lab)

07

  • Technical Writing

08

  • Writing for Television

09

  • Journalism Practical – IX (Technical Writing Lab)

10

  • Journalism Practical – IX (Writing for Television)

11

  • Major Research Project

12

  • Skill Development Course – II (Non-credit Mandatory Course)

Programme Educational Objectives (PEOs)

After few years of graduation, the graduates of B.A. Journalism and Mass Communication will be able to:

PEO-1:

Step into Higher Education and take up research in Universities at national and global level.

PEO-2:

Become a team member in Public, Private, Corporate and Government Sector as techno managers, academicians, administrator or entrepreneurs, investigative agencies with efficient Communication and ethics.

PEO-3:

Set up own enterprise and communicate with customers proficiently and adapt life skills for enhancing Business.

Programme Outcomes (POs)

After successful completion of the program, the graduates the graduates of B.A. Journalism and Mass Communication will be able to:

PO 1

Disciplinary knowledge: Demonstrate comprehensive knowledge and in understanding Journalism and Mass Communication study.

PO 2

Reasoning: Analyze, interpret and draw conclusions from evidence and experiences from an open-minded and reasoned perspective.

PO 3

Problem solving: Extrapolate and apply their competencies to solve different kinds of non-familiar problems and apply one’s learning to real life situations using curriculum content knowledge.

PO 4

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

PO 5

Research-related skills: Be inquisitive with a sense of inquiry and capability for asking relevant/appropriate questions, and articulating; Ability to recognize cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyze, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation

PO 6

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO 7

Cooperation/Teamwork: Work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

PO 8

Communication Skills: Express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups

PO 9

Self-directed and Life-long Learning:Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Specific Outcomes

On successful completion of the program, the graduates of B.A. Journalism and Mass Communication will be able to:

  • PSO1 :Demonstrate the knowledge in Journalism and Mass Communication.
  • PSO2:Analyze and apply skills in Journalism with effective communication by understanding the psychology of the people.
  • PSO3: Use different techniques to gather information in Journalism and report effectively.
Application Fee
  • Indian / SAARC Nationals₹ 1000
  • NRI Fee₹ 2000
  • Foreign NationalsUS$ 50
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