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BA in Journalism and Mass Communication(B.A. JMC)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

Pass in PUC / 10+2 of any recognized Board / Council or any other qualification recognized as equivalent there to

Overview

B.A. in Journalism and Mass Communication is a three-year undergraduate course designed to offer comprehensive fundamental training in ten different fields of mass communication and various fields in journalism.

Journalism has undergone massive changes in the past few decades and students with BA in Journalism and Mass Communication will be trained to work in the ever-changing, dynamic environments of media organisations.

With internship opportunities in the final year of the programme, students will gain hands-on learning experience.

Course Curriculum

01Environmental Science

02Communicative English – I

03Language – II

  • Kannada-I
  • Hindi-I
  • Additional English-I

04Visual Communication

05Introduction to Communication

06Reporting and Editing

07Computer Fundamentals (Skill Development)

08Journalism Practical – I

01Indian Constitution and Human Rights

02Communicative English – II

03Language – II

  • Kannada-II
  • Hindi-II
  • Additional English-II

04Mass Communication Theories

05Online Journalism (Employability)

06Introduction to AV Media

07

  • Communication in Peace and Conflict Management
  • Contemporary Politics & Challenges 0f Globalization

08Journalism Practical – II

09MOOC - I

10Tree Plantation in Tropical Region: Benefits and Strategic Planning

01Language – II

  • Kannada-III
  • Hindi-III
  • Additional English-III

02Advertising

03Public Relations

04Photography Techniques (Entrepreneurship)

05

  • Business Journalism
  • Political Communication

06

  • Media and Human Rights
  • Media and Gender

07Journalism Practical - III

08Open Elective

01Language – II

  • Kannada-IV
  • Hindi-IV
  • Additional English-IV

02Media Laws

03User Interface & User Experience Design (Skill Development)

04Fundamentals of Media Research

05

  • Feature and Magazine Writing (Intellectual Property Right)
  • Documentary Production (Intellectual Property Right)

06

  • Journalism Practical-IV(Feature and Magazine writing Lab)(Intellectual Property Right)
  • Journalism Practical – IV (Documentary Production Lab)

07

  • Event Management (Entreprenuership)
  • Creative Advertisement Design (Skill Development)

08

  • Journalism Practical – V (Event Management Lab)
  • Journalism Practical – V (Creative Advertising Design Lab)

09Major Research Project (Intellectual Property Right)

01Digital Media Marketing (Employability)

02Film Appreciation

03Corporate Governance and Entrepreneurship

04

  • Data Journalism
  • Brand Communication

05

  • Journalism Practical – VI (Data Journalism Lab)
  • Journalism Practical – VI (Brand Communication Lab

06

  • News Production Techniques (Skill Development)
  • Corporate Social Responsibility

07

  • Journalism Practical – VII (News Production Techniques Lab)
  • Journalism Practical – VII (Corporate Social Responsibility Lab)

08Skill Development Course – I (Non-credit Mandatory Course)

01International Communication

02Environmental Communication

03

  • Development Communication
  • Media Criticism

04

  • Journalism Practical – VIII (Development Communication Lab)
  • Journalism Practical – VIII (Media Criticism Lab)

05

  • Technical Writing (Employability)
  • Writing for Television (Skill Development)

06

  • Journalism Practical – IX (Technical Writing Lab)
  • Journalism Practical – IX (Writing for Television)

07Major Research Project

Programme Educational Objectives (PEOs)

After few years of graduation, the graduates of B.A. Journalism and Mass Communication will be able to:

PEO-1:

Step into Higher Education and take up research in Universities at national and global level.

PEO-2:

Become a team member in Public, Private, Corporate and Government Sector as techno managers, academicians, administrator or entrepreneurs, investigative agencies with efficient Communication and ethics.

PEO-3:

Set up own enterprise and communicate with customers proficiently and adapt life skills for enhancing Business.

Programme Outcomes (POs)

After successful completion of the program, the graduates the graduates of B.A. Journalism and Mass Communication will be able to:

PO 1

Disciplinary knowledge: Demonstrate comprehensive knowledge and in understanding Journalism and Mass Communication study.

PO 2

Reasoning: Analyze, interpret and draw conclusions from evidence and experiences from an open-minded and reasoned perspective.

PO 3

Problem solving: Extrapolate and apply their competencies to solve different kinds of non-familiar problems and apply one’s learning to real life situations using curriculum content knowledge.

PO 4

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

PO 5

Research-related skills: Be inquisitive with a sense of inquiry and capability for asking relevant/appropriate questions, and articulating; Ability to recognize cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyze, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation

PO 6

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO 7

Cooperation/Teamwork: Work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

PO 8

Communication Skills: Express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups

PO 9

Self-directed and Life-long Learning:Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Specific Outcomes

On successful completion of the program, the graduates of B.A. Journalism and Mass Communication will be able to:

  • PSO1 :Demonstrate the knowledge in Journalism and Mass Communication.
  • PSO2:Analyze and apply skills in Journalism with effective communication by understanding the psychology of the people.
  • PSO3: Use different techniques to gather information in Journalism and report effectively.

Career Opportunities

Print Media profiles like correspondents, editors, copy-editor, and photojournalists.

Television Industry Professionals such as scriptwriters, video editors, 3D designers, graphics, and animation creators

  • Journalist
  • Radio jockey (RJ)
  • Public Relations Professional
  • Corporate Communication Professional
  • Digital Marketing Expert
  • Social Media Executive
  • Content Creator/ Developer/Analyst
  • Advertising Professional
  • Creative Designers
  • Broadcasting and Production
  • Broadcasting and Production sectors like Filmmaker, Cinematographer, Screenwriter, and Art Director
  • Event Managers
  • Market researcher
  • Media officers for government organizations and NGOs
Application Fee
  • Indian / SAARC Nationals₹ 1000
  • NRI Fee₹ 2000
  • Foreign NationalsUS$ 50
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