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BBA in Business Analytics ( BBA Business Analytics)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

Pass in PUC/10+2 with a minimum of 50% marks from any State / Central recognized Education Board or any other qualification recognized as equivalent thereto

Overview

This Business Analytics program equips students to transition from opinion-based management to data-driven strategies. The curriculum establishes a strong technical foundation through Excel for business decision-making and SQL for managing relational databases. Students advance to Python programming, mastering data manipulation and statistical analysis. Core analytical capabilities are expanded through courses on Data Visualization, utilizing tools like Power BI and Tableau to create interactive dashboards, and Fundamentals of Machine Learning, where students build predictive models using supervised and unsupervised techniques. The program also incorporates Generative AI to enhance data analysis and insight generation. These skills are applied directly to specific domains through specialized modules in Financial and Marketing Analytics, as well as Human Resource and Supply Chain Analytics. This comprehensive approach ensures students can extract actionable insights and optimize decision-making across diverse organizational sectors

Course Curriculum

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Fundamentals of Accounting

04Economics for Business

05Introduction to Management

06Business Organization and Environment

07Indian Constitution and Human Rights

08Skill Development Course

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Statistics for Management

04Corporate Accounting

05Marketing Management

06Organizational Behavior

07Environment and Public Health

08Skill Development Course

01Cost Accounting

02Service Sector Management

03Innovation Management

04Human Resource Management

05Environmental Studies

06Open Elective – Career planning and Development

07Skill Development Course

08Soft Skill Training (Placement Department)

01Business Law

02Financial Management

03Soft Skill Training (Placement Department)

04Skill Development Course

05Self-study Component (online Course)

06Summer Internship-I (Minor Project)

07Soft Core Elective

  • Finance Specialization
    • Corporate Financial Policy
    • International Finance
  • Human Resource Specialization
    • Strategic Human Resource Management
    • Compensation Management
  • Marketing Specialization
    • Retail Management
    • Consumer behaviour
  • Tourism Specialization.
    • Introduction to tourism
    • Tourism Geography

01Income Tax

02Management Accounting

03Business Research Methodology

04Production and Operations Management

05Soft Skill Training (Placement Department)

06Skill Development Course

07 Soft Core

  • Finance Specialization
    • Financial Markets and Services Security Analysis and Portfolio Management
  • Human Resource Specialization
    • Employee welfare & social security
    • Organisational change & Development
  • Marketing Specialization
    • International Marketing
    • Advertising
  • Tourism Specialization.
    • Travel agency and Tour operations
    • Leisure and Recreation Tourism

01Goods and Service Tax

02Entrepreneur Development Programme

03Business Policy and Strategic Management

04Project Management

05Skill Development Course

06Major Project (Based on Specialization)

Programme Educational Objectives (PEOs)

PEO-1

Graduate after successful completion of the Program will be able to make decision and apply suitable quantitative and qualitative techniques in solving business problems.

PEO-2

Graduates after completion of the program will be able to work with diverse teams and are expected to take up Challenging tasks and take better decisions in complex situations.

PEO-3

Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

The School of Management studies was established in the year 2014 and BBA – Honors Program commenced in the year 2016, since then the School has defined Program Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Program Outcomes have been formulated, keeping in view the Vision, Mission and Program Educational Objectives.

PO 1

Communicate effectively with various stake – holders using new techniques

PO 2

Foster Analytical and critical thinking abilities for data – based decision making

PO 3

Ability to develop Value based leadership Ability

PO 4

Ability to understand and analyse Global Perspectives of Business

PO 5

Engage in Research and apply statistical tools and techniques for Problem solving and decision making.

PO 6

Enhance skills required for a particular domain by integrating practical and theoretical knowledge

PO 7

Gain knowledge through inter- disciplinary and Multi – disciplinary courses

PO 8

Apply knowledge of Theory and Practices to solve business problems and incorporate Social and ethical aspects in business

Programme Specific Outcomes

  • PSO1: Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business related areas.
  • PSO2: Develop ideas for start –ups through knowledge and skills developed during the course of the degree.
  • PSO3: PSO3 Apply different tools and techniques in solving problems related to Business and in day to day situations during their career

Career Opportunities

  • Business Analyst / Data Analyst
  • Business Intelligence (BI) Developer / Visualization Specialist
  • Database Administrator
  • Financial Analyst
  • Marketing Analyst / Digital Marketing Specialist
  • HR Analyst
  • Supply Chain Analyst
  • AI Prompt Engineer
  • Junior Data Scientist
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