Pass in PUC / 10+2 of any recognized Board / Council or any other qualification recognized as equivalent there to with a minimum of 45% marks (40% for SC/ST)
The introduction of a B.Sc. in Integrated Marketing Communication and Advertising is both timely and essential, given the rapid transformation of the global and Indian communication landscape. Today, organizations and brands no longer rely on single-channel promotions; instead, they seek professionals who can seamlessly integrate advertising, digital marketing, public relations, branding, and consumer engagement strategies. This 4 years programme equips students with a comprehensive understanding of marketing theories, creative advertising practices, media planning, digital analytics, and strategic communication, thereby preparing them to meet the growing industry demand for skilled and versatile communicators.
Unlike traditional marketing or advertising courses, this integrated approach emphasizes synergy across multiple platforms, ensuring that graduates can design cohesive campaigns that resonate with diverse audiences. Furthermore, the rise of social media, influencer marketing, and data-driven strategies underscores the need for a curriculum that effectively blends creativity with technology. This programme nurtures innovation, industry relevance, and employability, ultimately contributing to the professional growth of students and addressing the evolving communication needs of society and businesses alike.
01Contemporary Trends in Mass Media
02Fundamentals of Marketing Communication
03 Principles of Advertising
04 Critical Thinking
05 Photography and Editing Techniques (OE)
06 Language – I (English / Hindi / Kannada)
07 Indian Constitution
01 Digital Media Marketing
02 Photography Techniques
03 Creative Writing for Advertising
04 Entrepreneurship and Innovation Skill
05 Film Studies (OE)
06 Language – II (English / Hindi / Kannada)
07 Environmental Science
Develop strong theoretical foundations and practical competencies in media, marketing communication, journalism, branding, and storytelling to prepare confident and practice-ready professionals.
Equip learners with industry-relevant skills through studio-based learning, live projects, and experiential exposure to employability across media, communication, creative, corporate, and allied sectors.
Foster critical, analytical, and problem-solving abilities to evaluate media content, communication strategies, and societal issues for informed professional decision-making.
Encourage creative and innovative approaches in content creation, brand strategy, journalism, and media entrepreneurship to address evolving audience and industry needs.
Instill ethical values, professional integrity, and social responsibility to influence audiences, organizations, and society through responsible media and communication practices.
Promote lifelong learning, higher education, and research orientation to support careers in academics, research institutions, and knowledge-driven organizations.
Develop leadership qualities and entrepreneurial capabilities to initiate, manage, and sustain media ventures, communication initiatives, and strategic storytelling platforms in a dynamic global environment.
Apply foundational knowledge of marketing communication, advertising, media studies, and consumer behavior to analyse and address real-world communication challenges.
Demonstrate critical thinking and analytical abilities in evaluating communication strategies, media campaigns, and audience insights using qualitative and quantitative approaches.
Develop creative concepts and strategic solutions for integrated campaigns by combining storytelling, branding, and audience engagement techniques.
Utilize digital tools, social media platforms, and data analytics to design, execute, and evaluate marketing communication and advertising initiatives.
Adhere to ethical standards, legal frameworks, and professional responsibilities while creating and disseminating communication content across media platforms.
Demonstrate readiness for employment in diverse communication roles and engage in lifelong learning to adapt to evolving media technologies and industry practices.
