REVA Business School
HR and Marketing
Consumer behaviour, Digital marketing & IMC and Marketing research.
Ph.D.
14 years
1. Invited as a Resource person for 6 days FDP at Yeshwant rao chavan school of social science, 2. Invited as resource person at Doon University in 10 days training on test construction, 3. Invited for Guest lecture at Amity University, MVIT and PES university. 4.Working as a reviewer with IGI global publishing.
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https://scholar.google.com/citations user=9bVLJGMAAAAJ&hl=en
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200+
Consumer Behaviour (online & offline), Digital Marketing, electronic word of mouth, Social media marketing and Marketing Communication.