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Media Literacy and AI Revolutionising Media Studies

Media Literacy and AI Revolutionising Media Studies

Media literacy and the AI revolution are profoundly transforming the field of media studies. The convergence of these two forces has significant implications for how we consume, analyse, and create media content. With various BA journalism colleges and MA journalism and mass communication colleges in India, the intersection of media literacy and the AI revolution is reshaping media studies requiring educators and students to adapt to a rapidly evolving landscape where critical thinking, ethical considerations, and interdisciplinary skills are essential. This convergence offers exciting opportunities for innovation and a deeper understanding of the role of media in our technologically advanced society.

Media Literacy & Artificial Intelligence: The trendsetters
In the context of the area of journalism and mass communication, two areas have been in vogue in recent times. Media literacy and Artificial Intelligence in journalism have been the trendsetters, changing multiple processes and structures in the field of media and entertainment industry.

Media literacy skills are of utmost importance for navigating the complex information landscape of the 21st century. Students who learn to be media literate can critically evaluate information, identify bias, and discern fact from fiction. This is crucial for informed decision-making in all aspects of life, from voting to personal health choices.

The spread of misinformation and disinformation is another growing problem in today’s world. It is becoming more important than ever that netizens have the tools to identify and debunk false information. Media literacy helps to equip individuals with the critical thinking skills to identify biased reporting, fake news, and propaganda. This empowers them to make informed decisions based on accurate information.

Artificial Intelligence (AI), the game-changing technology, has the potential to revolutionise journalism, but it is important to be aware of the challenges and use it responsibly. AI tools can analyse vast data sets of text, images, and videos to uncover hidden patterns and connections, enabling powerful investigative journalism. Data journalism is driven by uncovering hidden patterns and trends, enabling journalists to produce data-driven stories that go beyond the surface. Translation of news articles and interviews in real-time by breaking down language barriers and expanding access to information is another benefit of AI. 

How Department of Journalism and Mass Communication stand out from the rest
Emphasising practical industry-oriented courses, the BA in journalism and mass communication and MA journalism and mass communication syllabus includes avant-garde subjects such as Corporate Social Responsibility, Digital Media Marketing, and Data Journalism. Through workshops, tie-ups for UPSC training, and hosting the Li & Le Film Festival, the department ensures holistic exposure. Equipped with digital classrooms and the REVA Media Centre, students produce newsletters, magazines, films, radio programmes, and documentaries, preparing them for diverse roles in media enterprises. With an emphasis on research, the department moulds graduates into adept communication professionals, ready to embark on fulfilling careers in journalism, filmmaking, corporate communications, and media research. The department also organises extracurricular events related to media literacy and fact-checking, including workshops and guest lectures. To raise awareness and prepare media faculty to incorporate such cutting-edge subjects into their curricula, the Faculty Development Programme covers themes like Data Journalism and AI in Journalism. By engaging in these activities, students can develop their abilities in line with market standards and acquire knowledge of these emerging fields.

B.A. and M. A Journalism at REVA University 
Nestled within the verdant surroundings of REVA University in Bengaluru, the Department of Journalism and Mass Communication was inaugurated in 2017. Boasting cutting-edge digital technology and a cadre of proficient academicians, the department is dedicated to fostering optimal learning experiences and industry acumen. The Department of Journalism and Mass Communication at REVA University has integrated media literacy and fact-checking topics into existing courses across various programmes like Bachelor of Journalism & Mass Communication, B.A.  in Journalism (Major) & Political Science (Minor), & MA Journalism and Mass Communication with specialisation in Advertising and Corporate Communication and Digital Media and Film Making to foster responsible digital citizens and assess the needs of the hour. It also offers a Ph.D. in Journalism and Mass Communication for research enthusiasts.

Key Features of Dept of Journalism and Mass Communication at REVA University
• State-of-the-Art Media Centre Facilities: Our media centre provides students with hands-on experience, fostering creativity and innovation. 
• Academia-Industry interface: Offers a dynamic Academia-Industry interface enriched with insights from industry guest lectures and alumni talks. 
• Industry visits and field trips: Provides holistic exposure and practical insights through industry visits and field trips thereby complementing the academic learning.

Join REVA University: In-depth Narratives, Global Impact

Embark on a transformative journalistic journey at REVA University! Our B.A. and M.A. Journalism programmes empower you to craft compelling narratives, explore diverse perspectives, and master the art of storytelling. Join us to unleash your potential, amplify your voice, and shape the future of media. Your journalism adventure begins at REVA!