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Bachelor of Business Administration(B.B.A.)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

B.B.A. Pass in PUC / 10+2 with an aggregate of 75% of any recognised Board / Council or any other qualification recognized as equivalent there to


Bachelor of Business Administration programme aims to bridge the gap between the industry and academia. The programme through its industry integrated curriculum enhances the skills and competencies required for the global employment market. The pedagogy offers a blend of industry exposure in the form of Internships, Major and Minor project work, Presentation, Challenging Assignments, Industrial visits, and foreign visits. The programme also focuses on developing critical thinking and problem-solving abilities in a real-life situation and equips students to work effectively as team members through projects, presentations, case studies and problem analysis. The programme also emphasises taking up various certification courses offered in addition to a regular degree.

It enables students to specialise in various domains like Finance, Marketing, HR and Entrepreneurship. Students also gain hands-on experience through their exposure to the Business Lab and improve their communication skills as they are introduced to the Language Lab.

Course Curriculum

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Fundamentals of Accounting

04Economics for Business

05Introduction to Management

06Business Organization and Environment

07Indian Constitution and Human Rights

08Skill Development Course

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Statistics for Management

04Corporate Accounting

05Marketing Management

06Organizational Behavior

07Environment and Public Health

08Skill Development Course

01Cost Accounting

02Service Sector Management

03Innovation Management

04Human Resource Management

05Environmental Studies

06Open Elective – Career planning and Development

07Skill Development Course

08Soft Skill Training (Placement Department)

01Business Law

02Financial Management

03Soft Skill Training (Placement Department)

04Skill Development Course

05Self-study Component (online Course)

06Summer Internship-I (Minor Project)

07Soft Core Elective

  • Finance Specialization
    • Corporate Financial Policy
    • International Finance
  • Human Resource Specialization
    • Strategic Human Resource Management
    • Compensation Management
  • Marketing Specialization
    • Retail Management
    • Consumer behaviour
  • Tourism Specialization.
    • Introduction to tourism
    • Tourism Geography

01Income Tax

02Management Accounting

03Business Research Methodology

04Production and Operations Management

05Soft Skill Training (Placement Department)

06Skill Development Course

07 Soft Core

  • Finance Specialization
    • Financial Markets and Services Security Analysis and Portfolio Management
  • Human Resource Specialization
    • Employee welfare & social security
    • Organisational change & Development
  • Marketing Specialization
    • International Marketing
    • Advertising
  • Tourism Specialization.
    • Travel agency and Tour operations
    • Leisure and Recreation Tourism

01Goods and Service Tax

02Entrepreneur Development Programme

03Business Policy and Strategic Management

04Project Management

05Skill Development Course

06Major Project (Based on Specialization)

Programme Educational Objectives (PEOs)


Graduates after successful completion of the programme will be able to take up career in Public, Private and Corporate organizations.


Graduates after completion of the programme will be able to work with diverse teams and are expected to take better decisions in complex situations.


Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

The School of Management studies was established in the year 2014 and since then the School has defined Programme Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Programme Outcomes have been formulated, keeping in view the Vision, Mission and Programme Educational Objectives.

PO 1

Communicate effectively with various stake - holders

PO 2

Foster analytical and critical thinking abilities for data – based decision making

PO 3

Ability to develop Value based leadership ability

PO 4

Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business

PO 5

Engage in Research and apply statistical tools and techniques for problem solving and decision making.

PO 6

Enhance skills required for a particular domain by integrating practical and theoretical knowledge

PO 7

Gain knowledge through inter-disciplinary and multi–disciplinary courses

PO 8

Apply knowledge of Theory and Practices to solve business problems

Programme Specific Outcomes

  • PSO1: Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business related areas.
  • PSO2: Develop ideas for start-ups through knowledge and skills developed during the course of the degree.
  • PSO3: Apply different tools and techniques in solving problems related to Business and in day to day situations during their career

Career Opportunities

Graduates of this programme will have job opportunities in Retail, Banking, Finance, Insurance, IT, Marketing Research, Recruitment, Manufacturing and Consultancy sectors. Students are also groomed to take up entrepreneurial ventures with business incubation support. Many MNCs, private companies, Government and NGOs looking for multidisciplinary skills at managerial positions provide good opportunities for students in the areas of Marketing, Finance, HR, Business Analytics and Operations Management.

  • Indian / SAARC Nationals₹ 500
  • NRI Fee₹ 1000
  • Foreign NationalsUS$ 50