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M.A. in Journalism and Mass Communication with specialization in Digital Media and Film Making

Course Duration

4 Semesters
(2 years)

Eligibility Criteria

Bachelors degree of three years in any stream or BE/ B.Tech. with 50% (45% in case of candidates belonging to SC/ST) of marks in aggregate from any recognized University / institution or any other qualification recognized as equivalent thereto.


This programme is designed to meet the rapidly evolving landscape of mass communication in the new digital fraternity. It provides scope for students to explore their vision and craft in the field of writing and production. A multifaceted course has quantum of opportunities to learn digital software’s in the areas of design and production. In every semester this course is intended to nurture and train students in their overall academic development. Be it photography, videography, graphic designing, films, radio production, news and print media, this course covers it all.

The students will become creative and industry-ready with theoretical and abundant practical knowledge. Project-based learning accompanied with research insights will help students to hone their skills and to face the challenges in the media industry. Due to the exposure and training, they will become excellent professionals in their body of work.

What Will I Experience?

M.A. in Journalism and Mass Communication with specialization in Digital Media and Film Making

M.A. in Mass Communication with specialization in Digital Media and Film Making is a two-year postgraduate degree that aims to equip students with the necessary skills and knowledge to succeed in the film and digital media industries.

The program covers various aspects of filmmaking such as: direction, cinematography, scriptwriting, audio/video editing, and marketing. The post graduate degree will also cover the entire gamut of digital media production. It encompasses experiential learning through interactive media content creation, multimedia media production, social media management, and digital media marketing. The students will get opportunities to conceptualise short-films for new media. The students will further develop insights in the areas of financing, sales and distribution of the content.

The aim of the program is to provide industry expertise to students in the field of digital and film communication so they can succeed in their body of work. The course is supplemented with expert lectures, industry and field visits where students will get a good understanding of the work culture in film industry and digital media. The students will also have the opportunity to network with industry professionals in order to build connect and ascertain their goals. For all the projects, the University offers excellent state of the art “Media Centre” equipped with video and audio editing, voice recording and a computer lab with latest digital software’s.

The students will be provided with media entrepreneurship opportunities through incubation in REVA NEST. The placement cell will help them bag good positions in the Indias’best companies.

What Will I Experience?

Gain training and guidance in the area of digital storytelling, documentary filmmaking, feature film making and television production. Explore scriptwriting, camera, editing, and sound design. Develop an understanding of film financing, sales and distribution. Acquire good placement opportunities and career support with the assistance from experienced faculty and the REVA University placement cell.

Academic Objectives

The aim of the programme is to create graduates with digital, technical and research abilities. To bag good positions in the newspaper offices, film production houses and other digital media platforms.

Course Curriculum

01Digital Story telling

02Development Communication

03Theories of Mass Communication

04Visual Communication

05Visual Communication Lab

06Electronic Lab Journal Production

07Introduction to Film Studies

08Film Theories & Genres

01Communication Research Methods

02Media Laws & Ethics

03Fundamentals of Photography

04Fundamentals of Photography Lab

05Graphic Design

06Indian Cinema Past and Present

07OTT Eco-system

08Story, screenplay and Dialogue Writing


10Potfolio Production

01Digital Media Marketing

02New Media

03Documentary & News Production

04Documentary & News Production Lab

05Sound Design and Podacsting

06UX & UI

07Introduction to Theatre and Performance Studies

08Costume, Makeup, Lighting and Stage Craft

09Fake News and Misinformation

10Directing Techniques and Aesthetics

11Film Marketing and Distribution

01Internship- Film and Entertainment Industry

02Internship- Digital Media

03Major Research Project

Programme Educational Objectives (PEOs)

After two years of graduation, the graduates of M.A. in Journalism and Mass Communication with specialization in Digital Media and Film Making will be able to:


Carryout higher studies and get employment in Universities either as Professors or Researchers.


Effectively discharge duties as a team member in Public, Private and Government Media Sector as a Digital Story-teller/Creative Head/Social Media Manager/Digital Media Manager/Producer/Film-Maker/ Director with effective communication skills and ethics.


Communicate effectively with the customers in his own enterprise and adopt lifelong learning skills for imparting service to the society and help in nation building.

Programme Outcomes (POs)

On successful completion of the programme, the graduates of M.A. in Journalism and Mass Communication with specialization in Digital Media and Film Making will be able to:

PO 1

Disciplinary knowledge: Demonstrate comprehensive knowledge in understanding Digital Media and Film Making.

PO 2

Reasoning: Analyze, interpret and draw conclusions from evidence and experiences from an open-minded and reasoned perspective.

PO 3

Problem solving: Extrapolate and apply their competencies to solve different kinds of non-familiar problems and apply one’s learning to real life situations using curriculum content knowledge.

PO 4

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

PO 5

Research-related skills: Recognize cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyze, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation

PO 6

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO 7

Cooperation/Team work: Work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

PO 8

Communication Skills: Express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups

PO 9

Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Specific Outcomes

On successful completion of the program, the graduates of B.A. Journalism and Mass Communication will be able to:

  • PSO1: Demonstrate the Knowledge in Digital Media and Film Making.
  • PSO2: Analyze and apply skills in Digital Media and Film Making effectively.
  • PSO3: Use different techniques to gather information in Digital Media and Film Making.

Career Opportunities

  • Photographer
  • Cinematography
  • Sound
  • VFX
  • Direction
  • Screenplay
  • Scriptwriting
  • Graphic Design
  • Digital Media Marketing