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M.A. in Journalism and Mass Communication with specialization in Advertising and Corporate Communication

Course Duration

4 Semesters
(2 years)

Eligibility Criteria

Bachelors degree of three years in any stream or BE/ B.Tech. with 50% (45% in case of candidates belonging to SC/ST) of marks in aggregate from any recognized University / institution or any other qualification recognized as equivalent thereto.


MA in Advertising and Corporate Communication is a postgraduate course of 2 years consisting of four semesters. The course will help students get a thorough understanding of the various concepts linked to the field of advertising and corporate communications. This course will help the students develop requisite skills to explore and nurture their careers in  communications, advertising, marketing, PR and media agencies.

The two-year curriculum is designed in such a way that the students will write scripts, produce advertisement films and design public service advertisements. The students will also get opportunities to develop advertisements for all kinds of media such as print media, electronic media, radio and even digital media. The course will help the students develop their creative and tactical thinking abilities which are highly required in the field of advertising. In the area of public relations, the students will be trained in drafting press releases, holding press conferences and also organising events.

The course is also designed to enhance the research abilities. It will help the students delve into aspects of research in terms of quantitative and qualitative market research, communication planning research and content analysis.

In order to instil industry learning, the course is supplemented with expert lectures from the advertising and corporate communication fraternity. The students will have the opportunity to interact with the industry professionals and enhance their knowledge. For all the practical projects, the University offers the state of the art well-maintained “Media Centre” equipped with video and audio editing, voice recording and a computer lab with the latest digital software’s.

For optimum field exposure, the students will get opportunity to participate in both in-house events and outside events, such as, International film festivals, corporate, recreational and cultural events. The students will be facilitated with compulsory internship in advertising firms, event management companies, in-house corporate communication in MNCs and PR and digital marketing agencies so that they can bag highly-paid jobs.

The students will be provided with media entrepreneurship opportunities through incubation in REVA NEST. This course will also help the students to bag industry roles such as account managers, graphic designers and public relations strategists.

What Will I Experience?

Gain an understanding of core disciplines associated with advertising and corporate communications. Develop proficiency and eligibility to pursue higher studies with definite specialisation. Acquire good placement opportunities and career support with the assistance from experienced faculty and the REVA University placement cell.

Academic Objectives

The aim of the programme is to create graduates with digital, technical and research abilities to work in advertising and corporate communication houses and other digital media platforms.

Course Curriculum

01Digital Story telling

02Development Communication

03Theories of Mass Communication

04Visual Communication

05Visual Communication Lab

06Electronic Lab Journal Production

07Principles and Practices of Public Relation

08Corporate Communication

01Communication Research Methods

02Media Laws & Ethics

03Fundamentals of Photography

04Fundamentals of Photography Lab

05Graphic Design

06Principles and Practices of Advertising

07Brand Communication

08Consumer Behaviour


10Gen AI & Innovative Content

01Digital Media Marketing

02Entrepreneurship & Innovation

03Organisational Communication

04Corporate Social Responsibility

05Event Management

06Integrated Marketing Communication

07Media Planning & Account Management

08Political Public Relation and Advertising

09Data Analytics

10Rural Marketing Communication

01Internship- Adverising Industry

02Internship- PR/Corporate Communication

03Major Research Project

Programme Educational Objectives (PEOs)

After two years of graduation, the graduates of M.A. in Journalism and Mass Communication with specialization in Advertising and Corporate Communication will be able to:


Carryout higher studies and get employment in Universities either as Professors or Researchers.


Effectively discharge duties as a team member in Public, Private and Government Media Sector as a Advertising Professional/Creative Head/Internal/External Communication Manager/Producer/Corporate Communication Officer/Public Relations officer with effective Communication and ethics.


Communicate effectively with the customers in his own enterprise and adopt lifelong learning Skills for imparting service to the society and help in nation building.

Programme Outcomes (POs)

On successful completion of the programme, the graduates of M.A. in Journalism and Mass Communication with specialization in Advertising and Corporate Communication will be able to:

PO 1

Disciplinary knowledge: Demonstrate comprehensive knowledge in understanding Advertising and Corporate Communication.

PO 2

Reasoning: Analyze, interpret and draw conclusions from evidence and experiences from an open-minded and reasoned perspective.

PO 3

Problem solving: Extrapolate and apply their competencies to solve different kinds of non-familiar problems and apply one’s learning to real life situations using curriculum content knowledge.

PO 4

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

PO 5

Research-related skills: Recognize cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyze, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation.

PO 6

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO 7

Cooperation/Team work: Work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

PO 8

Communication Skills: Express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups.

PO 9

Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Specific Outcomes

On successful completion of the program, the graduates of B.A. Journalism and Mass Communication will be able to:

  • PSO1: Demonstrate the Knowledge in Advertising and Corporate Communication.
  • PSO2: Analyze and apply skills in Advertising and Corporate Communication effectively.
  • PSO3: Use different techniques to gather information in Advertising and Corporate Communication.

Career Opportunities

  • Advertising
  • Cinematography
  • VFX
  • Direction
  • Screenplay
  • Scriptwriting
  • Graphic Design
  • Digital Media Marketing