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B.B.A. in Marketing Specialisation (Single Specialisation)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

Pass in PUC/10+2 with 50% marks from any recognised Board/ Council or any other qualification recognised as equivalent thereto.

Overview

Bachelor of Business Administration- single specialization programme aims to bridge the gap between industry and academia. The programme through its integrated industry curriculum, enhances the skills and competencies required for the global employment market. The teaching pedagogy in addition to Digital mode has the blend of industry exposure in the form of Internships, Major and Minor projects work, Presentations, Challenging Assignments, Industrial visits and foreign visits. The programme also focuses on developing critical thinking and problem-solving abilities in real-life situations and equip students to work effectively as team members through Projects, Presentations, Case Studies and Problem Analysis. The programme also emphasises on taking up various certifi- cation courses offered in addition to the regular degree that is offered by the University. The programme also enables students to specialise in various domains such as Finance, Marketing, HR and Entrepreneurship. Students also gain hands-on experience through their exposure to Business Lab and improve their communication skills as they are introduced to Language Lab.

Course Curriculum

01Communicative English (Soft Skill)

02Language – II: Kannada (Soft Skill)

03Language – II: Hindi (Soft Skill)

04Language – II: Additional English (Soft Skill)

05Fundamentals of Accounting (practical skill)

06Economics for Business (skill, employability)

07Introduction to Management (skill, employability)

08Business Organization and Environment (employability)

09Indian Constitution and Human Rights (skill)

10Skill Development Course (skill)

01Business Communication (soft skill)

02Language – II: Kannada (soft skill)

03Language – II: Hindi (soft skill)

04Language – II: Additional English (soft skill)

05Statistics for Management (practical skill)

06Corporate Accounting (practical skill)

07 Marketing Management (employability)

08Organizational Behavior (skill, employability)

09Environment Science (skill)

10Skill Development Course (skill)

11Tree Plantation Course (skill)

01Language – II: Kannada (soft skill)

02Language – II: Hindi (soft skill)

03Language – II: Additional English (soft skill)

04Cost Accounting(skill)

05Financial Management (skill)

06Service Sector Management (employability)

07Business Ethics and Corporate Governance (skill, employability)

08Indian Financial System (skill, employability)

09Open Elective - Career Planning and Development (employability)

10Skill Development Course (skill)

01Language – II: Kannada (soft skill)

02Language – II: Hindi (soft skill)

03Language – II: Additional English (soft skill)

04New Venture Planning (entrepreneurship, innovation)

05Business Law (employability)

06Production and Operation Management (skill, employability)

07International Business (employability)

08Skill Development Course (skill)

09Corporate Financial Policy (skill, employability)

10International Finance (skill, employability)

11Strategic Human Resource Management (employability)

12Compensation Management (employability)

13Retail Management (employability)

14Consumer behavior (employability)

15International Trade and Policy Framework (employability)

16Foreign Exchange Management (skill, practical, employability)

01Income Tax (skill, practical, employability)

02Management Accounting (skill, practical, employability)

03Business Research Methodology (skill, practical, innovation, employability)

04Skill Development Course (skill)

05Financial Markets and Services (skill, practical, employability)

06Security Analysis and Portfolio Management (skill, practical, employability)

07Employee welfare & social security (employability)

08Organizational change & Development (employability)

09International Marketing (employability)

10Advertising (employability)

11International Business Environment (employability)

12Global Operations and Logistics (employability)

01Business Policy and Strategic Management (employability)

02Entrepreneurship and Innovation Management (entrepreneurship, innovation)

03Major Project (Based on Specialization) (skill, practical)

04Business Policy and Strategic Management (employability)

05Entrepreneurship and Innovation Management (entrepreneurship, innovation)

06 Goods and Service Tax (skill, practical, employability)

07Project Management (skill, innovation, entrepreneurship)

08 Public Relations Management (skill, employability)

Programme Educational Objectives (PEOs)

PEO-1

Graduate after successful completion of the Program will be able to take up career in Public, Private and Corporate organizations.

PEO-2

Graduates after completion of the program will be able to work with diverse teams and are expected to take better decisions in complex situations.

PEO-3

Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

The School of Management studies was established in the year 2014 and since then the School has defined Program Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Program Outcomes have been formulated, keeping in view the Vision, Mission and Program Educational Objectives.

PO 1
Communicate effectively with various stake - holders.
PO 2
Foster Analytical and critical thinking abilities for data – based decision making.
PO 3
Ability to develop Value based leadership Ability.
PO 4
Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business.
PO 5
Engage in Research and apply statistical tools and techniques for Problem solving and decision making.
PO 6
Enhance skills required for a particular domain by integrating practical and theoretical knowledge.
PO 7
Gain knowledge through inter- disciplinary and Multi – disciplinary courses.
PO 8
Apply knowledge of Theory and Practices to solve business problems.

Programme Handbooks

Programme Specific Outcomes

  • PSO-1Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business-related areas.
  • PSO-2Develop ideas for start –ups through knowledge and skills developed during the course of the degree.
  • PSO-3 Apply different tools and techniques in solving problems related to Business.

Career Opportunities

Graduates of this programme will have job opportunities in Retail, Banking, Finance, Insurance, IT, Marketing Research, Recruitment, Manufacturing and Consultancy sectors. Students are also groomed to take up entrepreneurial ventures with business incubation support. Many MNCs, private companies, Government and NGOs are looking for multi-disciplinary skills at managerial positions that provide good opportunities for students in the areas of Marketing, Finance, HR, Business Analytics, and Operations Management.

Application Fee
  • Indian / SAARC Nationals₹ 500
  • NRI Fee₹ 1000
  • Foreign NationalsUS$ 50
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